Last updated: August 12, 2026

NorthernKnife ("we", "us", "our") provides this Privacy Policy to describe how we collect, use, share, and protect your personal information when you visit northernknife.com (the "Site"), make a purchase, contact us, or otherwise interact with us (together, the "Services"). It also explains the choices and rights you have over your information. By using the Services you acknowledge this Privacy Policy.

Information We Collect

Information you provide to us. When you place an order, create an account, join our email or SMS lists, contact support, leave a review, or take part in a promotion, we collect information such as:

• Contact details: your name, email address, phone number, shipping address, and billing address.
• Order details: the products you purchased, order value, delivery selections, and payment confirmation. Payment card numbers are collected and processed by our payment processors (for example Shopify Payments, PayPal, Apple Pay); we never see or store your full card number.
• Account details: your login email and password if you create an account.
• Communications: the contents of messages you send our support team, reviews you post, and survey responses.

Information we collect automatically. When you browse the Site, we and our partners automatically collect information about your device and activity using cookies, pixels, software development kits, and similar technologies, including:

• Device and connection information: IP address, browser type, operating system, device identifiers, and approximate location (city/state level, derived from your IP address).
• Usage information: the pages you view, the site that referred you, search terms, how long you stay, items you add to your cart, and your interactions with our ads and emails.

You can manage these technologies at any time on our Your Privacy Choices page or through Cookie Settings.

Information we receive from other sources. We receive payment confirmations from our payment processors, delivery updates from our shipping and fulfillment partners, campaign performance information from our advertising and analytics partners, and engagement data (opens, clicks) from our email and SMS platforms.

How We Use Information

• To provide the Services: process and fulfill your orders, arrange shipping, process payments and returns, maintain your account, and provide customer support.
• To communicate with you: send transactional messages (order and shipping confirmations), respond to enquiries, and, with your consent, send marketing emails and text messages. You can unsubscribe from marketing at any time.
• To advertise our products: show you relevant ads on platforms such as Facebook, Instagram, Google, TikTok, Snapchat, and Pinterest, measure how those ads perform, and build audiences of people likely to be interested in our products (including matched and lookalike audiences created from hashed identifiers).
• To improve the Services: analyze how visitors use the Site, test changes, fix problems, and develop new products and offers.
• To protect the Services: detect and prevent fraud, enforce our terms, and comply with legal obligations, including tax and consumer-protection law.

How We Share Information

Service providers. We share information with companies that perform services on our behalf and may only use it for that purpose: Shopify (our e-commerce platform and hosting), payment processors, shipping carriers and fulfillment partners (for example UPS and our order-operations tools), customer support software, review platforms (for example Judge.me and Trustpilot), and our email and SMS providers (Klaviyo and Postscript).

Advertising and analytics partners. We share online activity data (such as pages viewed, items added to cart, and purchases) with advertising platforms including Meta (Facebook and Instagram), Google, TikTok, Snap, Pinterest, Taboola, and AppLovin, and with analytics providers including Triple Whale, Northbeam, and Microsoft Clarity. These partners help us measure and improve our marketing and may use the information as described in their own privacy policies. Under some US state laws this activity is considered a "sale" or "sharing" of personal information; you can opt out at any time on our Your Privacy Choices page.

Corporate transactions. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this policy.

Legal. We may disclose information when required by law, to respond to legal process, or to protect the rights, safety, and property of our customers, the public, or NorthernKnife.

With your direction. We share information when you ask us to or otherwise consent.

We do not sell personal information for money, and we do not knowingly sell or share the personal information of consumers under 18 years of age.

Your Choices

• Email marketing: use the unsubscribe link in any marketing email. We will still send transactional emails about your orders.
• Text messages: reply STOP to any message to opt out.
• Cookies and tracking: open Cookie Settings from our Your Privacy Choices page (or the footer link on any page) to opt out of advertising cookies and the sale or sharing of your information.
• Global Privacy Control (GPC): we honor the GPC browser signal automatically as a valid opt-out of sale and sharing in the states that recognize it.
• Platform controls: Facebook, Instagram, Google, TikTok, Snapchat, and Pinterest each offer their own ad-preference settings if you want to limit personalized ads across all the sites you visit.
• Account and requests: you can ask us to access, correct, or delete the personal information we hold about you at any time (see "Additional Information for US State Residents" below).

How We Protect and Retain Information

We use administrative, technical, and physical safeguards appropriate to the nature of the information, including encryption of payment transactions in accordance with PCI-DSS. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We keep information only as long as reasonably necessary for the purposes in this policy: order and transaction records for as long as needed for tax, accounting, warranty, and legal compliance; marketing data until you opt out or unsubscribe; and automatically collected Site data for the retention periods of our analytics providers. When information is no longer needed we delete or de-identify it.

Transmission of Information to Other Countries

We are a United States business and process information in the United States, where privacy laws may differ from those of your home country. If you visit the Site from outside the US, you understand that your information will be transferred to and processed in the US and in other countries where our service providers operate. Where required, we rely on appropriate safeguards for such transfers, and visitors from regions with their own privacy laws (such as the EU and UK) may exercise the rights available under their local law by contacting us at the address below.

Third-Party Applications and Websites

The Site contains links to third-party websites and embedded third-party features (for example payment buttons and social platforms). We are not responsible for the privacy practices of those third parties, and this policy does not apply to them. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this policy from time to time. We will post the revised version on this page, update the "Last updated" date, and, where required by law, provide additional notice. Material changes apply prospectively.

Contact Information

For any question, concern, or request relating to this policy or your personal information, contact us at contact@northernknife.com with the subject line "Privacy Request".

Additional Information for US State Residents

Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia have specific rights over personal information under their state's law. This section, together with the rest of this policy, serves as the notice at collection for California residents.

Categories of personal information we collect

Category	Examples	Collected	Source
Identifiers	Name, email, phone, postal address, IP address, device identifiers	Yes	You; automatic collection
Customer records	Billing and shipping address, payment confirmation (not card numbers)	Yes	You; payment processors
Commercial information	Products viewed and purchased, order history, order value	Yes	You; automatic collection
Internet or electronic network activity	Pages visited, referring site, interactions with ads, emails, and the Site	Yes	Automatic collection
Approximate geolocation	City/state derived from IP address (not precise GPS location)	Yes	Automatic collection
Inferences	Product interests and marketing segments	Yes	Derived from activity
Sensitive personal information	Account password (used only to secure your account)	Only if you create an account	You

We do not collect other categories of sensitive personal information, and we do not use or disclose sensitive personal information for purposes that require a "Right to Limit" under California law.

Categories we disclose for a business purpose, and to whom

Category	Disclosed to
All categories above	Service providers: e-commerce platform (Shopify), payment processors, shipping and fulfillment partners, customer support tools, email/SMS providers (Klaviyo, Postscript), review platforms

Categories we "sell" or "share", and to whom

Category	Shared with	Purpose
Identifiers; Internet activity; Commercial information	Advertising networks and platforms: Meta, Google, TikTok, Snap, Pinterest, Taboola, AppLovin; cross-channel analytics: Triple Whale, Northbeam	Targeted advertising, measurement, and audience building

We do not exchange personal information for money; the activity above is considered a "sale" or "sharing" only in the technical sense used by some privacy laws. We have no actual knowledge of selling or sharing the personal information of consumers under 18.

Your rights

• Right to know / access: request the categories and specific pieces of personal information we hold about you.
• Right to delete: request deletion of your personal information, subject to legal exceptions (for example, records we must keep for tax and accounting).
• Right to correct: request correction of inaccurate personal information.
• Right to portability: receive a copy of your information in a usable format.
• Right to opt out of sale, sharing, and targeted advertising: exercise it on our Your Privacy Choices page, via Cookie Settings, or through a Global Privacy Control signal, which we treat as a valid opt-out request.
• Right to non-discrimination: we will never deny you goods or services, charge different prices, or provide a different level of service because you exercised a privacy right.

How to submit a request

Email contact@northernknife.com (subject "Privacy Request") or use the Your Privacy Choices page. We will verify your identity, typically by confirming control of the email address associated with your order, before acting on access, deletion, or correction requests. You may designate an authorized agent to act for you; we will ask the agent for proof of authorization and may still verify your identity directly. We respond within 45 days (extendable once by a further 45 days where reasonably necessary, with notice). If we decline a request, you may appeal by replying to our response; if your appeal is denied, you may contact your state Attorney General. California residents may also contact the California Privacy Protection Agency.

Notice of Financial Incentive

We sometimes offer discounts or special offers (for example a welcome discount) in exchange for joining our email or SMS lists. The value of these offers is reasonably related to the value of the information you provide, based on the additional revenue generated by our ability to send you relevant offers. Participation is always voluntary, and you can withdraw at any time by unsubscribing or asking us to delete your information, without losing access to our store or standard pricing.

California "Shine the Light"

California Civil Code Section 1798.83 permits California residents to request certain information about disclosure of personal information to third parties for their own direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes.

Age requirement

The Site sells knives and related products and is intended for adults. You must be at least 18 years old (or the age of majority in your state) to purchase. We do not knowingly collect personal information from anyone under 18.

Request Data Deletion